Engineering + marketing · 25 years

You didn’t start a business to babysit software.

We build the digital groundwork a business actually runs on — the website, the workspace, and the wiring between them — so there’s less of it, it costs less, and none of it needs you standing over it.

And when something has you stuck, you call us. Twenty-five years of engineering and marketing judgment, no meter running.

Check my digital landscape How it works

Free, and informal You keep the map either way

What are you paying for right now?

Tick what your business runs on. Estimates, but they’re the ones we usually find.

Things we’d connect, not replace

$300/mo

across 7 tools today

6 of them become one login.

About $220/mo of that stops being a bill. *And the spreadsheets are the expensive one.

What we don’t do

Run your ad campaigns. We’re not an agency and we don’t want a percentage of your ad spend.

Bill you to think. Conversations about your business are free. There’s no meter and no discovery invoice.

Replace what’s working. If a tool earns its keep, we connect it and leave it alone.

Sell you software you don’t need. Some reviews end with “keep what you have, fix these two things.”

What we do instead

Tell you what your marketing is worth. Because the outcome lands in the same system as the lead.

Build, rebuild or rebrand the website — and connect it to the system that runs the business.

Take the busywork out of the week so your team spends its hours on the things only they can do.

Pick up the phone when you’re stuck — twenty-five years of engineering and marketing, on your side of the table.

The whole ecosystem

Everything a business needs to operate online — in one place, or connected to it.

This is the list most companies assemble by accident, one subscription at a time, until nothing talks to anything. We put it together on purpose.

Website & landing pages

Built, rebuilt or rebranded — and it posts straight into the workspace.

We build it

Contacts & companies

One record per relationship, with every call, file and thread on it.

In Axiom

Pipeline & tasks

Work that moves forward without a weekly meeting to find out where it is.

In Axiom

Documents & e-sign

Send, sign and file without a second subscription or a scanner.

In Axiom

Scheduling

Booking links and calendars that write back to the record.

In Axiom

Client portal

One place clients actually use, because it’s where their documents live.

In Axiom

Accounting handoff

Keep the books you have. We stop the double entry between them.

Connected

Reporting that means something

Where the work came from, what it was worth, what stalled.

We set it up

Where we usually start

Your website should be filling your system, not your inbox.

Almost every business we meet has a site that emails them and a system that waits to be typed into. Closing that one gap is the cheapest thing on the list and the fastest thing anyone notices.

We’ll build a new site, rebuild a tired one, run a rebrand across it, or leave yours exactly where it is and wire it up — whichever costs you less for the same result.

Any platform — WordPress, Wix, Webflow, Shopify or custom Forms, chat and landing pages that create real records, tagged by campaign Brand, copy and structure — not just a coat of paint on the old sitemap Migration off the old CRM and the spreadsheets nobody admits to

Today

A lead emails the office. Someone forwards it. Someone else types it in two days later without the campaign it came from. Nobody can say what the website is worth, so nobody defends the budget.

After a week of work

The submission is a record in seconds — deduped, tagged, routed to the right person, with a timed task behind it and the source attached. The confirmation goes out before anyone opens a laptop, and the monthly report writes itself.

When you’re stuck

That’s a phone call, not a statement of work.

The most valuable part of this relationship isn’t billable. Something breaks, a competitor does something clever, a process stops scaling, you can’t tell whether an idea is worth the money — you call, we think about it with you. No ticket, no scope, no invoice.

Twenty-five years of building systems and marketing businesses means we’ve usually seen the shape of your problem before. Sometimes the answer is a project. More often it’s a setting, a different order of operations, or “don’t do that.”

“We’re quoting a rebuild at $40k — is that real?”

We’ll read the proposal with you and tell you which line items are doing work.

“Leads are up and closings aren’t.”

Usually a follow-up problem, not a traffic problem. The data’s already in your system.

“Two people spend Fridays on the same report.”

That’s a morning of work for us and about fifty hours a year back for you.

“Should we be using AI for this?”

Sometimes yes, often no. You’ll get a straight answer rather than a pitch.

Second opinion · free

Got a quote that made you wince? Send it to us before you sign it.

Forty thousand for a website. Two thousand a month for a platform with three features you’ll use. Nine months for something that sounds like six weeks. Most business owners have no way to judge whether any of that is fair, and the person quoting isn’t a neutral party.

We’ve been on the writing end of proposals like that for twenty-five years. Send it over and we’ll tell you what’s fair, what’s padding, and what it’s missing — including when it’s a good deal and you should take it.

Send us the quote

What we look for

Scope against priceWhich line items are real work and which are hours with a label on them.

What isn’t in thereMigration, training, hosting, the second round of changes — the things that arrive as a change order later.

What you’d own at the endWhether you get the accounts, the code and the documentation — or a dependency.

Whether there’s a cheaper roadSometimes the same outcome is a configuration change, not a project.

No charge and no pitch attached. If we’d quote it differently we’ll say so, but you asked for a read — not a bid.

Marketing, honestly

We won’t run your campaigns. We’ll make it obvious which ones were worth running.

Agencies report on the part they control — impressions, clicks, cost per lead. The number you care about lives further down, in the system where deals close. That’s the part we own, which makes us the wrong people to sell you ads and the right people to tell you the truth about them.

Source to signed

Every record keeps where it came from, so revenue traces back to the campaign that started it.

What to stop paying for

Most companies are funding two channels that work and four that don’t. We’ll show you which is which.

A plan you can hand over

Positioning, site structure, what to publish and who should own it — for your team or your agency to execute.

Someone to check the work

If you already have an agency, keep them. We’ll read the reports on your behalf and ask the awkward questions.

How it starts

The first ninety days, concretely.

No discovery phase to pay for and nothing to sign before you know what you’d be getting.

1 Week one

The review

One call, an hour. What you run, what it costs, where the time goes. You leave with a written map — and no obligation to use us for any of it.

2 Weeks two to four

Site meets system

The website starts creating records instead of emails. Your contacts and history come across. Nobody retypes anything.

3 Month two

The first cancellations

Signing, scheduling and file sharing move in. Two or three subscriptions get switched off, and the paperwork stops living in inboxes.

4 Month three

You can see the business

Reporting that ties marketing to closed work, the weekly busywork automated, and our number in your phone for whatever comes next.

Twenty-five years of this

We’ve untangled most versions of this before.

Different industries, same knots. What repeats isn’t the business — it’s the mess.

A spreadsheet that quietly became the company’s software Two systems holding the same customers, disagreeing A website that generates leads nobody can trace An old custom application only one person understands A process that works fine at ten a month and breaks at forty

And if it ever ends

You should be able to leave. Here’s how you would.

We’re both your software company and your advisor, which is the whole advantage — and the obvious risk. So the exit is written down before you start.

Your data, exportable any dayContacts, documents, history — in formats another system can read.

Documentation you ownEvery integration written up so the next team isn’t guessing.

No long lock-inMonth to month once you’re live. We’d rather earn it than trap it.

FAQ

The questions we get on the first call

Something else on your mind? Ask us directly — a person answers.

Free and informal, and it stays that way after you’re a client. We’d rather be the people you call than the people you avoid because there’s a meter. Plenty of these conversations end with us telling someone not to spend money.

No. Websites, integrations and guidance all stand on their own. Where our workspace genuinely replaces four things you’re paying for, we’ll make that case with your numbers — and where it doesn’t, we’ll connect what you already run.

Only if it’s costing you leads. We build, rebuild and rebrand sites, and we also happily leave a decent one alone and just connect it. A rebuild that isn’t earning anything is the easiest money for us and the worst deal for you.

The opposite — it’s why we don’t take ad spend. Keep your agency and let us hold the measurement, so the reporting comes from the system where deals actually close rather than from the people being graded on it.

Builds are quoted as a fixed number before they start, and the software is one flat subscription. The review, the roadmap and the phone calls aren’t billed at all — the goal is that what you cancel covers a good part of what you spend here.

Bring us the thing that takes three days every month.

An hour on a call and you’ll have a written map of what you’re running, what it costs, what collapses into one place and what to fix first. Yours to keep, whether you work with us or not.

Check my digital landscape

One hour, no charge You keep the map No obligation, ever