Coach more. Manage less.
Most coaches we meet run their practice across Calendly, HubSpot, Notion, Drive, and Mailchimp — or some version of that stack. Axiom puts every client, session, discovery call, and follow-up in one place, so you can spend more time coaching and less time tab-hopping.
- Executive coaches
- Business & leadership coaches
- Sales coaches
- Career coaches working with founders
- Coaching firms with multiple coaches
One coach. One workspace. Every part of the practice.
Here’s what a typical day looks like running your coaching business inside Axiom — from morning prep through evening shutdown, in a single tab. (Thomas is illustrative; the screens are real.)
Thomas opens Axiom. His day is already organized.
Five client sessions. Three program check-ins. Two overdue follow-ups. His 8 AM with a new executive coaching client is up first—every session pulls the client’s goals, last notes, and homework status straight from their contact card. No prep panic.
He clicks his client’s name. The whole journey loads.
Every session note. Every assessment. The signed coaching agreement in Files. The 90-day program they’re tracking against. Thomas doesn’t hunt for context—the client record is the source of truth, and every session is documented in one place.
A client graduates to his next program tier. Three things happen automatically.
A task is created to send the welcome packet. A kick-off session is scheduled for next week. The revenue forecast on his dashboard updates in real time. No spreadsheets. No re-typing. Just one workspace, keeping every client moving forward.
A booking link fills his calendar. And his CRM.
Prospective clients book discovery calls straight from Thomas’s public link. The moment they confirm, a contact is created, they’re added to his intake pipeline, and the pre-call questionnaire is auto-sent. By the time Thomas joins, he already knows where they’re stuck.
He closes the tab. Nothing slipped through.
The dashboard shows today’s sessions delivered, revenue booked, and clients on track. Tomorrow’s calendar is briefed. Next week’s discovery calls are sorted. Thomas didn’t open six tools—he opened one. That’s the whole pitch.
If your practice runs on seven tabs and a sticky note, you’re not alone.
We talked to coaches who built thriving practices on top of duct-taped tool stacks. These three things came up every single time.
Calendly · HubSpot · Notion · Drive · Mailchimp.
All five live in one workspace. Bookings drop into a contact card, session notes save next to that contact, your nurture emails fire from the same record. One login. One bill. One source of truth.
- Built-in scheduler with your availability rules
- Native CRM with custom fields per coachee
- Email campaigns from contact lists you already have
- Files attached to the client they belong to
No single view of a client’s journey or session history.
Every client has one card — goals, every past session, action items, agreements, invoices, files. You open it before a session and walk in completely prepared, every time, without 15 minutes of digging.
- Timeline of every session with notes & outcomes
- Custom client fields: stage, goals, themes
- Open commitments at a glance
- One-click history when a client returns 18 months later
Discovery calls that never make it into the CRM.
When someone books a discovery call, a contact is auto-created in the right pipeline stage with the form answers attached. Take notes during the call — they save to that record. No more “wait, who was that lead from Tuesday?”
- Booking form → auto-create lead with answers
- Drag through pipeline: Discovery → Proposal → Active
- Follow-up sequences trigger automatically
- Conversion reporting from a single dashboard
All features included. No upgrade gates.
Most teams we talk to are paying for four to six different tools every month. Axiom rolls them into one.
Pricing shown is for our 20-user plan. Smaller solo plans and larger team plans available — just ask on your demo.
20-person team using…
HubSpot stack
Salesforce stack
Axiom Workspace
Comparison reflects typical full-stack pricing for a 20-person team across the categories above. Actual cost depends on the editions and add-ons chosen at each vendor.
*Website hosting is available for WordPress sites. If your site runs on Wix, Squarespace, or another platform, we can migrate it to WordPress at no extra charge.
Your business deserves one home.
Spend the next 14 days running your business in a single tab — on us. Or grab 30 minutes with our team and we’ll walk you through it live.