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All 9 on every plan, from $75/mo
Discovery-call pipeline · Business Coaching

See next quarter before it arrives.

Every live conversation on one board, with the package and the monthly value on the card. Stalls surface themselves, referral sources tell you what actually works, and a signed card becomes an engagement without re-typing anything.

Coaching stages out of the box Monthly value on every card Stalls flag themselves
CRM / Pipeline / Coaching Q3
Coaching pipeline · Q311 live conversations · $23,700 of monthly value in play Board view
Inquiry3
Northwind OpsReferral · Podcast
J. AlvarezWebsite form
Discovery4
Marina WolfeThu 2:00pm · $2,400/moBooked
Halden GroupHeld · 6 days agoStalled
Proposal2
Cade Whitmore$3,600/mo · 6 moSent Jul 24
Ridge Partners$1,800/mo · 12 mo
Signed2
Marina Wolfe$2,400/mo · 6 moWon
Sarah Kline$2,900/mo · 12 mo
drag or click
Signed this quarter$2,900 /mo Top sourcePodcast guesting · 4 signed
Stalled conversations flag themselves at 5 days inquiry → signed
Marina Wolfe signed · $2,400/mo
End feast-or-famine
You can see the quarter before it starts
One boardfrom first inquiry to signed engagement
5 daysand a quiet conversation flags itself
Per cardpackage, term and monthly value
Every sourcetracked, so you know what to do more of
The revenue problem

Coaching income swings because nobody watches the middle.

You know who signed and who ghosted. What is missing is the twelve conversations in between — the ones that decide next quarter.

Feast, then famine

Full delivery months mean no selling. Two months later the calendar empties, and you start from zero at the worst possible time.

The spreadsheet you update monthly

A tab called Leads_2026, last touched three weeks ago. It cannot tell you what is stalled, what is worth chasing, or what next quarter looks like.

The referral you cannot trace

Was it the podcast, the workshop or the old client? Without a source on every card, you keep paying for the channel that never converts.

How it works

A board that matches how coaching is sold.

Not an enterprise sales funnel with 14 stages. Five that reflect a real coaching practice, ready on day one.

1
Conversations land on the board

A booked discovery call, a website inquiry, a referral you type in at a conference — each becomes a card with a source, a package and a value. Booking pages create cards on their own.

2
You move it, or it nudges you

Inquiry, discovery, proposal, signed, onboarding. Drag a card and Axiom updates the record. Sit on one too long and it flags itself before the lead goes cold.

3
Signed becomes real work

Mark it signed and the engagement, cadence, portal and first sessions spin up from the card — no re-typing the details you already captured.

In the detail

The numbers you need before the quarter starts.

A pipeline is only useful if it forecasts. Every card carries the money, so the board adds up.

Stages built for coaching

Inquiry, discovery, proposal, signed, onboarding — rename them, add your own, or run a separate board for corporate engagements and one for individuals.

Monthly value, not deal size

Retainers are the point. Cards carry rate, cadence and term, so the board shows recurring value and what it means for the next three months.

Stall alerts

Set the number of days a conversation can sit quietly. When it lapses, the card flags and follow-up gets drafted for you in AI follow-up.

Source attribution

Every card records where it came from. After a quarter you can see which podcast, workshop or referral partner actually pays for itself.

FAQ

Fair questions about the pipeline

Something else on your mind? Talk to our team.

Yes. The five coaching stages are a starting point — rename them, add stages like Assessment or Sponsor approval, or keep separate boards for corporate and individual work.
Cards carry monthly rate, cadence and term rather than a single deal size, so the board totals recurring value and shows what is landing in each of the next few months.
Yes — a discovery booked through your booking link creates or updates the card, with intake answers attached, before you ever see the calendar invite.
Axiom uses the details already on the card — package, cadence, term, rate — to open the engagement, create the client portal and schedule the first sessions. Nothing gets re-typed.
It is a CRM. Cards are linked to client and company records, session history, tasks, files and agreements — the pipeline is one view of the same record, not a separate app.

Know what next quarter looks like.

Put your live conversations on the board during the trial. If you cannot see your quarter more clearly by the end of week one, walk away having paid nothing.

14-day free trial No credit card All nine solutions included
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